1% Bakuchiol Natural Retinol Alternative Serum

This potent yet gentle natural retinol alternative serum is powered by 1% purified Bakuchiol and one of nature’s most powerful antioxidants, Icelandic Astaxanthin. Visibly reduces the look of fine lines and deep wrinkles to promote smoother, youthful-looking skin. Each bottle is approx. 3 months of wrinkle smoothing goodness.

lReduces the appearance of fine lines and wrinkles

Visibly improves skin tone, texture and firmness

Delivers retinol-like results without the irritation

What Is It

Ason Elixir  is a natural retinol alternative and antioxidant powerhouse strategically formulated to minimize the appearance of fine lines and wrinkles, and improve the look of skin tone, elasticity and firmness.

Gentle yet highly effective, it’s made with 1% purified Bakuchiol, a clinically evaluated retinol alternative. Bakuchiol has been shown to deliver retinol-like results, improving the appearance of multiple signs of aging, without the redness, irritation and photosensitivity associated with retinol.

To amplify the benefits of Bakuchiol, we combined it with Icelandic Astaxanthin, Glutathione, Oat, Ferulic acid, nature’s most powerful antioxidants. Biocompatible Squalane and jojoba oil to replenish moisture and deliver skin smoothing benefits creating a potent treatment that targets visible signs of aging while promoting healthy-looking skin.

Why It’s Different

A 100% active and biocompatible, light-weight formula that combines science-backed botanical extracts with clinically proven vitamins. Does not contain retinol.

Formulated Without

Fragrance, Silicones, Artificial / Natural Colorants, Fillers, Emulsifiers, Thickeners, Synthetic Preservatives.


Lightweight dry oil that absorbs quickly.

Key Ingredients

1% Purified Bakuchiol, Astaxanthin, Arctic Oat Extract, Vitamin E, Bisabolol

Skin Concerns

Signs of Aging, Fine Lines, Deep Wrinkles, Uneven Skin Tone, Blemishes

Skin Types

Suitable for all skin types, including sensitive.

When To Use

AM or PM

How It Works


One of nature’s most powerful antioxidants. Protects against environmental stressors and improves the appearance of fine lines, wrinkles and age spots.


Studies using 0.5% Bakuchiol demonstrate a significant reduction in the appearance of fine lines, wrinkles and dark spots, along with visible improvements in skin tone and firmness.



Biocompatible and noncomedogenic, oat contains properties that help to visibly soothe and strengthen skin’s moisture barrier. A natural source of ceramides, Vitamin E and Omega-6 linoleic acid.



Use morning and evening. Apply 1 pump to freshly cleansed skin, after water-based products and before creams and balms. Formula fully absorbs after a few minutes, revealing skin that’s silky soft to the touch. Provides all day moisture, eliminating the need for an additional moisturizer.


Apply to damp skin, preferably after applying our hydrating toner. Use any excess serum on neck and chest.

Retinol-like Results,
Without Irritation

Authentic Bakuchiol — not Babchi Extract — delivers retinol-like results, reducing the look of fine lines and wrinkles, without irritation

Icelandic Astaxanthin has 6000x the antioxidant power of Vitamin C, for superior protection against damaging free-radicals

Arctic Oat extract reduces the look of redness and irritation

Bisabolol visibly soothes and helps to even the look of skin tone

Raising The Bar

We believe your skin deserves only the very best, so we ditched the cheap fillers, fragrance, colorants and marketing gimmicks.



*Bottled in Amber glass for protection against light degradation and oxidation.


Our Mission:
Your Best Skin

We’re on a mission to care for your skin with the very best from science and nature. This may sound like something you’ve heard before, but in an industry known for empty promises and greenwashing, we’re here to do better.